Brand Summit
OpenX hosts an annual event called the Brand Summit in Newport, Rhode Island. As the design lead for this project, I was responsible for designing and executing the event branding, which included creating the logo, landing page, display ads, apparel, Palais banners, and collateral.
Role
Art Direction, Event Branding, Signage and Illustration
I created display ads that were extensively used online and on social media platforms such as Facebook, Instagram, and LinkedIn.
One of the main challenges in designing the logo was ensuring it worked well in digital applications while also being versatile enough to be turned into a patch for apparel.
