Guitar Center
I worked as an in-house Graphic Designer at Guitar Center, the world's largest musical instruments retailer. During my tenure, I designed magazine and display ads, created presentations, and developed in-store signage. My time at Guitar Center allowed me to gain valuable experience in InDesign, which I have been able to apply and utilize consistently ever since.
Role
Visual Design, Layout and Typography
Designing in-store signage and magazine ads was a significant aspect of my job, which helped me develop valuable skills in layout and typography.
Repurposing signage for digital ads was a common task, which presented its own set of challenges. However, I was successful in adapting to this medium.
While presentation design was not as common as other tasks, I did have the opportunity to work on a template that incorporated Guitar Center's musician-oriented style with a modern feel.
I helped drive traffic to Guitar Center's retail locations by designing display ads that promoted the store's great discounts on music gear, which proved to be an effective way to attract new and existing customers.
